Entertainment

Amitabh Bachchan: India's ‘Shahenshah’ of social media engagement

 New Delhi, Oct 11 (PTI) There is his cinema of course, his forays into our homes through TV and the occasional interview. But the Amitabh Bachchan connect goes deeper with the indefatigable 80-year-old communicating almost every day on social media platforms as well as a blog, making him India's most interactive celebrity perhaps.       That Bachchan, who celebrates his 80th birthday on Tuesday, handles his own accounts on Facebook, Twitter and Instagram instead of handing it over to an agency or a PR team like many do makes his outreach personal, almost intimate. Shifting gears to remain relevant in ever changing times, Bachchan has a massive social media following -- Facebook (39 million), Instagram (31.4 million) and Twitter (48 million).         Add to this his blog, an expansive, daily musings of sorts, he shares on Tumblr.


Bachchan started his Twitter account on May 18, 2010, a few months before he turned 68, an age when many are retreating into retired lives. In the days since, India’s star through five decades has put out 4,435 tweets, numbering each post – a prodigious output of almost one tweet a day.               He is candid, respectful and sometimes argumentative in his interactions with his followers, whom he addresses as his 'extended family' or 'EF'.

Like his many avatars on screen, takes different forms on social media depending on the occasion. On festivals, he is the patriarch sharing photographs of deities. He is also an avid football and cricket fan, turning cheerleader for his favourite teams.           The industry veteran often promotes films of his peers and colleagues. Last week, he shared the trailer of "Chhello Show", India's official entry for the Oscars 2023, in his tweet T 4429.
 

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