Social Media

Twitter will soon start selling usernames via online actions

Several advertisers have left the micro-blogging platform, as the company reduces internal revenue projections.

Twitter will soon start selling usernames via online actions that have remained inactive in order to boost its revenues.

According to The New York Times, engineers at the company are planning to organise online auctions where people can bid for usernames or Twitter handles.

It is still unclear how much Twitter will charge for selling inactive usernames.

“The company has discussed selling some user names through online auctions, people with knowledge of the plans said,” according to the report.

In December, Musk said in a tweet that Twitter would soon start freeing up 1.5 billion usernames.

“Twitter will soon start freeing the name space of 1.5 billion accounts,” posted Musk.

He said that these are “obvious account deletions with no tweets and no log in for years”.

After acquiring Twitter for $44 billion, Musk posted that he was interested in freeing up accounts with desired usernames.

Since Musk’s takeover, the billionaire has been aiming to boost the company’s revenue, including charging money for its $8 Blue subscription service with verification.

Several advertisers have left the micro-blogging platform, as the company reduces internal revenue projections.

Musk also said that the micro-blogging platform is working on a process to inform the users whether their tweets have been suppressed under a process known as “shadow banning” and they can appeal against the ban.

 

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